Department Branding & Visual Identity

The Native American Center (NAC) at the University of Wisconsin–Stevens Point supports Indigenous students and allies through cultural programming and community connection.

I partnered with the NAC to refresh their visual identity, updating & vectorizing their logo to align with UWSP brand standards and delivering a full set of color and layout variations. I also created a simple brand style guide that makes it easy for future staff to consistently apply and maintain the brand. The new identity was then applied to promotional materials used at campus engagement fairs and events, strengthening the center’s visibility and presence.