Department Branding

The Native American Center (NAC) is a center that supports and develops cultural programs at the University of Wisconsin Stevens Point. The NAC connects indigenous students to resources and encourages personal and professional development while fostering an appreciation for their Indigenous identity and culture.

I worked with the NAC to improve and rebrand their department. First, I modified their logo to fit current UWSP standards. I also delivered a file that contains the logo in color and layout variations. Next, I created a simple brand style guide that can be utilized by future department staff. Finally, I applied their new branding to promotional items that were distributed during engagement fairs.