Department & Program Branding

The Diversity and College Access department at UW-Stevens Point focuses on improving retention and graduation rates for underrepresented students.

As the graphic designer for this center, I created a variety of promotional materials to communicate available resources to students. I followed UWSP brand guidelines while incorporating the center’s mission, carefully organizing preset text requirements to ensure clarity, hierarchy, and visual appeal.

I also supported the launch of the center's LEAD program by producing a range of print materials aligned with its branding needs, including a handbook, name tags, and a guest reception flyer. Throughout two years, I supported the program’s ongoing initiatives by helping connect all programming through clear, accessible print materials that enhanced the overall student experience.